Always Challenge The Old Ways
Based in Delhi Rutbaa comprises of experts from traditional retail to e-commerce, fashion design to technology, all with one common goal; to provide a gateway to the best that India has to offer in style, luxury, and design. Rutbaa is a one-stop shop for everything you need from ethnic wear to accessories.
Rutbaa wanted to expand their reach online by collaborating with enthusiastic designers and retailers. They wanted to capture the Indian as well as the American market. As there is a vast Indian community in the US, there is a never-ending demand for Indian ethnic wear and custom made traditional wear. They wanted to make use of this market and expand its reach in the American market with one of its kind website.
Rutbaa approached Define Labs to develop a cutting edge state of the art e-commerce website for Women’s Traditional and Ethnic Apparels.