EATTREAT

Eat Treat wanted a website to showcase it’s knowledge & love about food, so it approached Define labs. It wanted to help the Food Lovers to know about food which they can cook or get from all around the world, share their experiences and attract maximum people to share theirs too.

It wanted to earn money by Branding different products. It wanted to boom in the Food World by providing various recipes, articles, and experiences of chefs and people from different parts of the world at a single place.

One of the biggest milestones for the Define labs team was to provide features of running ad campaigns, promoting brands, tracking daily no. of new user report in dashboard. It also wanted various templates to create customized content through CMS only.

The main challenge was to show the design templates as an HTML page without the HTML code. Each Element was to trend at the run time. Some Templates needed more images, some needed more content. All the content is fetched here from the MONGO database. Images Once uploaded can be fetched from the Amazon’s S3 bucket.

Define labs proposed EatTreat with fully controlled Rails CMS along with Locomotive CMS which provides an ease to the EatTreat team to organize and style content to suit our own business model. This will customize the process of maintaining different articles and recipes. It smoothened the below process for EatTreat:

• Provided Different Templates to use while creating a new recipe/article
• Storing All 100,000 recipes & 1,800,000 ingredients in CMS.
• Running Ads from the backend.
• Adding/Deleting Elements in a template at run-time.

A unique feature in EatTreat is team management. It can Create Teams that have specific permissions that will post Content on their behave, manage the content, & creates a design.

With the help of Define Labs, EatTreat was able to provide the food lovers hassle-free details on the latest recipes and experiences of great foodie people in their nearest place. People who wish to learn cooking can get their lessons all for free from EatTreat. The marketing promoters don’t need to spend lots of manpower to marketing any ingredient, they can do publicity by sponsoring EatTreat and attract the maximum crowd.