Always Challenge The Old Ways
POPxo creates stories, videos and social media content about the things young Indian women care about. They talk about everything from fashion and beauty to weddings and work. They even talk about sex, from a female perspective.
They wanted to gain female users on the website and collaborate with content creators to write posts revolving around topics related to girls.
POPxo approached Define Labs to build a state-of-a-art website and the mobile apps on iOS and Android.